Vision is the art of seeing what is invisible to others.
– Jonathan Swift
User-centered design to build valuable products
When I solve customer problems and tackle business needs, I ask why and what if. I answer these questions through the design process: gather user feedback, sketch and create prototypes, and test my the design decisions. I love partnering with my development team to design products that simply solve user needs.
I have been designing user experiences for enterprise and consumer products since 2015. Prior to designing easy to use product experiences, I worked outside of tech in both operations and marketing. Working in marketing developed my ability to understand the customer and empathize with their needs. And working in operations refined my organizational skills so I can stay on top of customer research and the development pipeline to ensure I’m always a step ahead of what’s being built.
Explore – Conduct user research to explore the context, gain user insights, and clarify assumptions.
Empathize – Build empathy with the user and champion the user experience with stakeholders.
Iterate – Design low- and high-fidelity products with constant feedback and hypothesis validation.
Repeat – There's always room for improvement.