I am not the user
I'm curious & observant. I like to ask why & what if.
To uncover user motivations and frustrations, I dig deeper. I listen, pay attention to actions, and ask questions. I use a user-centered design process and validate my design decisions with data from user research, usability testing, and analytics. I blend user needs with business goals to create thoughtful, practical experiences that solve real problems.
What I’ve been up to
My current work
Since 2018, I’ve grown my UX design and research skills at AppFolio (property management software).
I’m currently solving challenges faced when billing for property maintenance by designing a more efficient, accurate, and automated process. In addition to product design, I’m also focused on building out the maintenance domain product strategy and vision. I actively support the growth of the UX organization through mentoring several junior to mid-level designers, interviewing candidates, and supporting the onboarding of new hires.
Past product areas I’ve worked in include renters insurance, lease renewals, revenue management, budgets, purchase orders, procurement integration with Lowe's, and corporate accounting.
